Terms of Service

By (a) purchasing access to the Service, (b) registering for a free or paid plan, or (c) clicking to accept these Terms, you agree to be bound by this Agreement.

If you are accepting these Terms on behalf of a company or other legal entity (“Customer”), you represent and warrant that you have the authority to bind such entity.

If you do not agree to these Terms, you must not use the Service.

01The Service

1.1 Service Description

Cura provides an AI-powered operational platform designed to automate customer communication, bookings, reminders, deposits, and follow-ups across messaging, voice, and digital channels (the “Service”).

The Service may include AI agents, dashboards, analytics, integrations, templates, and documentation.

1.2 User Submissions

Any data, content, instructions, pricing, availability rules, SOPs, or knowledge base materials uploaded or configured by Customer (“User Submissions”) remain the Customer's responsibility.

Customer represents and warrants that all User Submissions are accurate, lawful, and appropriate for use in automated customer interactions.

1.3 AI Behavior Acknowledgment

Customer acknowledges that the Service uses artificial intelligence and automation.

AI-generated outputs may:

• vary based on input and context
• occasionally produce incorrect, incomplete, or unexpected responses

The Service is an operational assistant, not a substitute for human judgment or oversight.

1.4 Subscription and Access

Access to the Service is provided on a subscription basis as described at the time of purchase (“Subscription Period”).

Use is permitted solely for Customer's internal business operations and not for resale, sublicensing, or third-party benefit unless expressly agreed in writing (e.g., agency or white-label arrangements).

02Ownership

Cura retains all right, title, and interest in:

• the Service
• underlying software, models, workflows, and systems
• Cura-provided materials and documentation

Customer retains ownership of User Submissions and customer relationships.

No ownership or implied license is transferred except as expressly stated.

03Customer Responsibilities and Restrictions

3.1 Operational Responsibility

Customer is solely responsible for:

• supervising AI behavior
• validating booking rules, availability, and pricing
• monitoring conversations and outcomes

Cura does not guarantee bookings, revenue, or customer conversion outcomes.

3.2 Prohibited Use (Safety Guardrails)

Customer may not use the Service to:

• provide medical diagnoses, legal advice, or financial investment advice
• process highly sensitive personal or payment data directly in chat
• engage in harassment, spam, fraud, or deceptive practices
• violate applicable laws or third-party platform rules

Violation may result in immediate suspension or termination.

3.3 No Professional Advice

The Service is administrative and operational in nature.

Any health-, legal-, or finance-related outputs are for scheduling or informational purposes only and do not constitute professional advice.

04Third-Party Services

4.1 Messaging Platforms

The Service relies on third-party platforms, including, but not limited to, WhatsApp, LINE, Facebook, Instagram, Telegram, and voice providers (“Third-Party Services”).

Customer acknowledges that:

• platform outages, API changes, or account bans are outside Cura's control
• Customer is responsible for complying with each platform's terms and policies

Cura is not liable for platform suspensions, number bans, or messaging restrictions.

4.2 Payment Processing

Payments and deposits are processed by third-party payment providers. Cura does not store credit card information or hold funds.

All payment transactions are governed by the payment provider's terms. Cura is not liable for failed transactions, delays, chargebacks, or processor errors.

05Fees and Payment

5.1 Fees

Customer agrees to pay all applicable:

• subscription fees
• usage-based fees (e.g., messages, calls, minutes), if applicable

Fees are non-refundable except as required by law.

5.2 Taxes

Fees exclude taxes. Customer is responsible for all applicable VAT, withholding tax, or similar governmental charges.

5.3 Failure to Pay

Failure to pay may result in suspension or termination of access without liability to Cura.

06Term and Termination

6.1 Term

This Agreement begins upon acceptance and continues for the duration of the Subscription Period, renewing automatically unless cancelled.

6.2 Termination

Either party may terminate for material breach if such breach is not cured within a reasonable period after written notice.

Customer may cancel via account settings. Access continues until the end of the billing cycle.

6.3 Effect of Termination

Upon termination:

• access to the Service ceases
• outstanding fees remain payable
• data deletion follows Cura's Privacy Policy

07Warranties and Disclaimers

7.1 “As Is” Service

7.2 AI and Automation Disclaimer

08Limitation of Liability

To the maximum extent permitted by law:

• Cura is not liable for indirect, incidental, special, or consequential damages
• Cura's total liability shall not exceed the fees paid by Customer in the twelve (12) months preceding the claim

This includes, without limitation, platform bans, data loss, revenue loss, or business interruption.

09Confidentiality

Each party shall protect the other party's confidential information using reasonable care and use it solely for purposes of this Agreement.

10Data Rights

10.1 User Submissions

Customer grants Cura a limited license to use User Submissions solely to operate and provide the Service.

10.2 Service Data

Cura may collect aggregated, anonymized operational data to improve the Service. Such data will not identify Customer or End-Users.

11Changes to These Terms

Cura may update these Terms. Material changes will be communicated at least thirty (30) days in advance. Continued use constitutes acceptance.

12Governing Law

This Agreement is governed by the laws of Thailand.

Courts of Thailand shall have exclusive jurisdiction.

13Contact Information