Veterinary· Small animal · Exotics · Mobile vets · Pet hospitals

“Is this an emergency?” can't wait until 9 am.

Cura answers worried owners with care, books the right urgency, and escalates real emergencies to your team instantly. Every pet's care calendar stays on track.

From $99/moNo per-message feesAnswers in any language
01

Midnight worries answered with care

02

Real emergencies escalated to your team instantly

03

Vaccine reminders per pet, not per owner

04

Day-3 post-op check-ins, every time

[01] The problem/ Where the revenue goes quiet

Where veterinary leak revenue.

Not from bad service. One team, six channels, twenty-four hours. These are the three leaks Cura closes first.

Leak — 01

Anxious after-hours questions

“Is this an emergency?” deserves a calm, immediate answer — not a 9 am voicemail reply.

Leak — 02

Vaccine drift

Boosters and annual shots slip by weeks because reminder postcards don't work anymore.

Leak — 03

Post-op silence

The day-3 “how is she healing?” check that builds loyalty — and almost never happens.

[02] The front desk, live/ Inbox · CRM · Bookings · Follow-up

This is a vet clinic running on Cura.

Your inbox, your calendar, your pet parents — handled. Watch it cycle, or click around.

4 openCura on duty
DDaniel + Mochi

He's been scratching his ear all day — should we come in?

Visit booked
SSara + Biscuit

Is Biscuit due for her rabies booster?

Reminder set
OOmar + Luna

Luna won't eat since the surgery, is that normal??

Escalated
GGrace + Pepper

Can we get Pepper's vaccination records for travel?

Sent
Sara + BiscuitWhatsApp
Is Biscuit due for her rabies booster?
Cura is drafting
Reply to Sara
[03] The lifecycle/ Respond · Qualify · Reactivate

Three motions, running around the clock.

01 — Respond

Answer first.

“Is this an emergency?” gets a calm answer at midnight — and a real emergency gets your on-call vet, instantly.

Daniel + MochiHe's been scratching his ear all day — should we come in?Visit booked
Sara + BiscuitIs Biscuit due for her rabies booster?Reminder set
Omar + LunaLuna won't eat since the surgery, is that normal??Escalated
02 — Qualify & book

Fill the calendar.

Cura asks the right questions, books the right urgency, and sends the prep instructions per pet.

09:00Luna · Post-op suture checkIn flight
10:30Biscuit · Rabies boosterConfirmed
14:00Mochi · Ear infection recheckConfirmed
03 — Reactivate

Close the loops.

Vaccines, boosters, post-op check-ins — per pet, not per owner, without a single postcard.

Day 1“How is she settling in tonight?”WhatsApp
Day 3Eating, wound, energy — a worrying answer pages the on-call vetWhatsApp
Day 10Suture-removal reminder with two open slotsWhatsApp
[04] The math/ Your inputs, your estimate

What does the silence cost a vet clinic?

Slide to your numbers. The defaults are typical for veterinary — yours will be more honest.

Your numbers, not ours.

Average customer valueWhat one booking is worth to you$140
Inquiries per weekAcross every channel75
Missed or answered lateAfter hours, weekends, busy moments30%
Convert when answered wellYour close rate on a prompt, warm reply45%

These are estimates from your own inputs — not a promise. The honest version: if messages are going unanswered, some of them were bookings.

Estimated from your inputs
Revenue currently leaking
$5,670/ month
22.5/week missed × 45% close × $140 × 4 weeks
Conversations Cura would handle
300/ month
75/week × 4 weeks
Team hours back
~18hrs / month
at a conservative 3–4 minutes per inquiry
[05] Trust, earned in stages/ Off → Draft → Auto

Start in Draft. Switch to Auto when you trust it.

Pet parent conversations only go out after a human reads them — until you trust it. Then turn on Auto one conversation type at a time. Reversible anytime.

And in every mode, an independent judge checks each reply before it sends: pass, fix, or retry.

The judge, on every reply
Matches your pet parent's languageEnforced
Facts from your knowledge base onlyEnforced
Your prices & policies, never improvisedEnforced
Your tone, your lengthChecked
OffDraftAutoPer channel · per conversation type

Care, not campaigns. The third automated touch never sends — the platform blocks it.

The judge, live. Every reply gets a verdict — pass, fix, or retry — before it reaches a pet parent.

[06] The concierge moment

The tricky ones come to you — story assembled.

Out of scope, sensitive, or just unusual? Cura doesn't improvise. It hands over like a colleague: context first.

Escalated to you“Luna won’t eat since the surgery — is that normal??”

Cura doesn’t guess on post-op symptoms. It paged Dr. Park at 11:48 pm with Luna’s chart, the surgery date, and the owner’s exact words.

[07] Fair questions/ Asked by every vet clinic owner

The questions you're right to ask.

Yes — Cura drafts from your saved replies, policies, and tone, not a generic script. Start in Draft mode: your team approves every reply until it sounds right, then you switch to Auto one conversation type at a time.

Your next pet parent is already typing. Answer first.

Connect a channel this afternoon and run Draft mode until Cura sounds like you. If it doesn't, don't ship a single reply.